Purple is such a strong color with a rich history. To physically create the dye it had to be derived from sea snails during the Neolithic era in prehistoric art.
Ancient Phoenecians were able to extract what was called Tyrian purple from the murex-snail and only much later was it more readily available thanks to synthetic dyes.
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It was symbolic with royalty, nobility and priests due to being so rare and the expense it took to produce.
Togas and robes of various important societals were dyed with the color.
The Romans also adopted purple for their own symbolic authority for imperial importance and status, with Senators being full-clad in purple togas.
It was in 1856 that William Henry Perken created a synthetic version called mauveine, purely accidentally, which then made it more affordable and available to a mainstream user. William was a British chemist and entrepreneur and the discovery of a purple dye happened completely serendipitously as he was busy trying to produce a treatment for malaria.
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In modern science, purple can be associated with creativity, wisdom, and spirituality, and some diverse associations with purple can also mean wealth, luxury, extravagance - and perhaps even some mystery and a bit of magic.
This brand was not going to disappear into a sea of other fonts and looks, and the choice to use pink and purple was a carefully selected one.
Purple gives an energetic boost of excitement, it’s not a safe color yet it still has a calming effect.
Choosing to use purple in some of KittyKink’s shoots, branding, for its site - was calculated and with intention.
With love,
Kitty
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